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G Pen is a brand of vaporizer that smokes other brands in the CBD industry, thanks to their well-designed online store by Digital Silk.

The website is full of compelling product shots, as expected from a retail brand. What sets this eCommerce design apart from the competition is its attention to the conversion funnel and how it addresses every user’s needs.

If you have doubts about the product, you can easily reach a representative via live chat or FAQs. The Add To Cart button is almost as prominent as the product itself, while customer reviews and newsletter subscriptions await those who are fans of the brand.

The web design also helped the brand justify its price because it gives potential buyers all the information they need on the product in the most visually engaging manner.

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